Delicious

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Wholesome

•

Inclusive

•

2016

When Denise's daughter, Vivi, was diagnosed with life-threatening food allergies, snack time got a whole lot scarier. Denise searched for options that were safe, delicious, and made with ingredients she could feel good about — and came up empty. So, while working full-time, she started building her own solution: Partake.

2017

Denise left her corporate job, launched a Kickstarter, and proved that there was a real appetite for safe, inclusive cookies.

With that momentum, she partnered with a manufacturer, whipped up three crunchy cookie flavors, and started selling straight out of her car to NYC grocers.

2018

With no roadmap and zero venture capital contacts, Denise bootstrapped Partake — maxing out credit cards, emptying her 401(k), and even selling her engagement ring. But the cookies hit shelves at Whole Foods Market, and the fundraising journey officially began.

2019

After 86 rejections, Partake got a game-changing yes: Marcy Venture Partners (co-founded by Jay-Z) invested $1M and led our seed round. Denise became the first Black woman to raise more than $1M for a packaged food company. Cookies were officially on the map.

2020-2022

Cookies weren’t the only sweet thing that Denise championed. She kicked off the Black Futures Fellowship to support HBCU students in CPG, and became a certified B Corp — because doing good is baked into everything we do.

2023-2024

We dropped Classic Grahams — the first top 9 allergen-free graham cracker — and raised the s’mores bar for good. One year later, Vanilla Wafers hit shelves (in full-size and mini!) alongside a new mini graham. Snack kits rejoiced.

TODAY

Partake is now in 18,000+ stores, with a fresh new look and the same mission you’ve always loved: to make snacking safe, joyful, and inclusive. We’re just getting started.

We’ve come a long way—and we’re still just as committed to doing it right.

  • 2016
  • 2017
  • 2018
  • 2019
  • 2020-2022
  • 2023-2024
  • TODAY

A for Allergy Friendly. OMG for Flavor.

Now more mouths than ever before can Partake in daily sweetness. We turn classic cookie flavors like chocolate chip, cinnamon-kissed graham, and crunchy vanilla wafer into a wholesome, inclusive treat. Partake is irresistibly delicious and FREE from the top 9 allergens.